Discover our News about brand checking

Victoria Whitewick
V. Whitewick

The Art of Linguistic Brand Name Validation. 

Why is it necessary to have a unique and wacky approach?  In the world of business marketing, competition is fierce and attention spans are short. Companies are always searching for innovative and creative ways to capture the attention of their consumers. Linguistic brand name validation is the process of evaluating a brand name, from a linguistic perspective, to ensure that it is appropriate and that […]

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Victoria Whitewick
V. Whitewick

The Significance of Slogans in Brand Evocation  

So, what is a Slogan?  In the dynamic world of marketing, slogans serve as indispensable tools for brand evocation. In advertising and branding, a slogan consists of a short phrase or motto to convey a specific message or promote a product or idea. They enable companies to establish a distinct brand identity and foster recognition among consumers. These condensed phrases possess the ability to encapsulate […]

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Victoria Whitewick
V. Whitewick

Understanding a Logo Check: The Influence of Colours on Consumer Decisions

A brand’s logo is particularly important because it is the most visible and consistent representation of the business. Therefore, it plays a significant role in determining the brands success. Being the face of the company, it helps customers in identifying and promptly connecting the brand’s offering with its name. Consequently, a logo can influence consumer behaviour both positively and negatively. In this article, we will […]

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Victoria Whitewick
V. Whitewick

Brand name check: Common Linguistic mistakes when entering the Chinese market

In today’s crowded market, a brand name is one of the most critical aspects of a business. It is much more than just a label as it represents a company’s identity, values, and personality. A good brand can help differentiate a product or service, build recognition and loyalty, and contribute to a strong brand image. Nevertheless, brand naming is a challenging task, and numerous prominent […]

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